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Introduction

Drinking is a common human behavior. Although all ethnic groups have different drinking cultures, they all suffer from various complications due to excessive drinking similarly. Alcoholism has even become a major problem in many countries.

In general, long-term daily intake of 80 grams of alcohol may cause liver damage; and for viral hepatitis (such as chronic hepatitis B) patients, alcohol can increase liver damage.

Drunken Reason

Alcohol is a central nerve inhibitor that blocks the conduction of neurons and causes loss of self-control.

We often refer that the most comfortable state of drinking is a mild drunkenness. At this time, the function of the frontal cortex of our brain is reduced, and the management of pain and emotional cognition is gradually losted.

As the concentration of alcohol in the blood becomes higher and higher, our vision, touch, taste, and smell start getting numb. Until motor dysfunction and unsteady walking, it has entered the state of acute alcoholism.

Mechanism of Alcohol Induced Liver Injury

Alcohol will lead to liver fat accumulation, which is mainly caused by the inhibition of mitochondrial function during the conversion of ethanol to acetic acid, resulting in disordered lipid metabolism, delaying the output of triglyceride and accumulation in hepatocytes.

Lipid degeneration of hepatocytes can trigger related immune responses.The toxicity of alcohol metabolism causes the death of liver cells, which in turn causes hepatitis.

• Stage: Alcoholic Fatty Liver→Alcoholic Hepatitis→Liver Fibrosis→Alcoholic Liver Cirrhosis→liver cancer

Subsequent Effects of Alcohol Metabolism

The liver also produces large amounts of free radicals during alcohol metabolism.

Free radical related diseases like Alzheimer’s disease, Cancer, Cardiovascular diseases, Diabetes, Liver diseases, Parkinson's disease...etc.

Product Concept

1. Arrowroot : Slow down drunkenness and discomfort.
2. Schisandra : Continue to metabolize alcohol.
3. Antrodia camphorate : Reduce liver damage caused by alcohol and delay liver fibrosis.
4. Artichoke : Promotes lipid metabolism and protects liver cells.
5. Ginseng : Regulate liver function and restore liver damage.

Product Design

Arrowroot

• Slow down drunkenness and discomfort
• Anti-free radical
• Reduce the concentration of ethanol in blood

Schisandra

• Continue to metabolize alcohol
• Helps the liver to detoxify
• Protect the liver from chemical damage
• Inhibit inflammation

Antrodia camphorata

• Reduce liver damage caused by alcohol
• Delay the liver cell fibrosis
• Inhibits hepatitis B virus
• Reduce the free radical content and anti-inflammatory

Artichoke

• Protects liver cells from necrosis
• Promotes lipid metabolism

Ginseng

• Regulate liver function
• Reverts liver cell damage
• Treat liver diseases

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