A mobile phone, community - "accurate" regional advertising platform!

Mobile phone newspaper community organized by the Mobile Corporation only "city region"life class information MMS magazine, publication location for "people who matter", informationis combined audience area, community aggregated user, the realization of a region of amobile phone newspaper the new forms of media. Mobile phone newspaper community andthe community service center, street, neighborhood institutions in-depth cooperation, to ensure that the information classification of regional precision, meet local customers on theregion accurately, high ratio of performance to price advertising needs.

> > community mobile phone newspaper is the only "city region" mobile phone newspaper;

> > community mobile phone newspaper until February 2014 covering 9 City, Beijingsubscribers exceeded 3360000;

> > community mobile phone mobile publication, the coalition government street organ,precipitation two-year community mobile media brand;

> > community to provide quality information of mobile phone newspaper, a domain of a journal, close to the audience; advocate native, original, depth of interaction;

Two, mobile phone newspaper advertisement cooperation community

1 advertising

> > Graphic Advertising: Picture 1 (10K size) distribution of 350 words, with activity, product sales promotion;

> > soft information: the 140 characters, with news, information, activities release exposureenterprise products and services;

> > tail frame interaction: through the mobile phone up and down, collect the intention customer information, follow-up mining;

2 the depth of cooperation

> > column cooperation: joint development of cooperation such as: auto column column,education, tourism, health column column column etc.;

> > District publications: combined with the influence and promotion of business needs,develop business annual cooperation;

3 special cooperation

> > community mobile phone subscribers reading habits, consumption habits, location, age and other precision selected to meet the business target users special precision pushing based on.

Three, mobile phone newspaper promote community

1 to determine the target

(1) cognitive: let customers know about your company's existence;

(2): will let customers shopping will think of your company;

(3) the purchase: let customers buy the products of your company;

(4) loyalty: let customers become repeat customers and buy more;

Analysis of 2 precise audience

On the basis of the total market value of customer distinguish customers, according to customer attributes with the goal to promote the rational allocation of resources.

3 advertising creative display

Large data / eyeball economy era, good creative can greatly increase the enterprise exposure rate, "unconscious symbol" is the advertisement creativity to find and shaping...

Data from 4 media effect

Reading: community mobile phone newspaper for independent subscribers, reading rate reached more than 85%;

Highly interactive: positioning in the "people who matter" news information to audienceinteraction with region, about 32% of the rate;

Regional: community mobile phone users according to the region to subscribe, about 96% accuracy rate;

Price: mobile phone newspaper community selection flexible, thousands of people coveredwith low cost, high performance price ratio;

Reliability: pedigree -- China Mobile, powerful mobile brand endorsement, greatly enhance the credibility;