Discounts are always welcome in any area of business. You could popularize your expanding business by offering discounts on your products and services. Many businesses are known for making their offers affordable and therefore popular. 

 If you are offering a product or service at a discount, you can be sure that there will be plenty of takers. A customer with a discount card in his pocket has a feeling of reassurance. It demonstrates your commitment to him. It is an affirmation of your loyalty and a reminder that he stands to gain with every purchase he makes. 

 Customers who are offered plastic discount cards have every reason to stay on with you because they know that they stand to gain from the relationship. So consider offering your clients discount cards for their purchases. Whatever you may lose in monetary terms will be more than made up by the volume of clients you will gain once the word gets around - to say nothing of the goodwill you will generate in the process.