Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Logo designers are graphic designers who create distinctive branding that represents companies or products.