IC type:SK6812
Emitting Color :Digital RGB Side Emitting
Lighting Source:4020 side rgb smd led
SK6812 SIDE LED

Within sk6812 built-in ic,packaged with the R,G,B color chips iniide the 4020 smd led,it is individual addressable rgb side firing led chip, can achieve individual single pixel control,point by point scanning,reach magic RGB chasing,horse racing,gradual change and other color effects.

SK6812 Side LED Datasheet

http://addressable-led.com/Products/SK6812-SIDE-LED.html