ESL is a display product, which is mainly used to replace the traditional paper label, applied to large-scale supermarkets. It is composed of electronic ink screen, wireless communication module and battery, and can dynamically display price mark, goods name, barcode, promotion information, etc. At present, it is mainly used in shopping malls, supermarkets, convenience stores, pharmacies, etc., instead of traditional paper labels. Each price tag is connected to the background server / cloud through the gateway, which can adjust the product price tag and promotion information in real time and accurately. Compared with the traditional paper label, the electronic price tag has the advantages of reducing the operation cost and improving the management efficiency, which can improve the store image, enhance the user experience and interaction.
In the past two years, with the emergence of the concept of the convenience store and the landing of the store, the electronic price tag has finally caught fire. Many manufacturers, including the industry giant BOE, have announced their involvement in the ESL industry chain. Electronic price tag is no longer a foreign product that can not be expected. ESL has been set up in traditional stores represented by Wumei, new retails including HEMA Xiansheng and Yonghui, and unattended convenience stores represented by Bingguo box.
Advantages and characteristics of electronic shelf label:
1. Back office direct price change;
2. Second level price change, batch price change;
3. Data verification can be carried out to prevent mistakes or omissions in bid price;
4. Modify synchronously with the background database, keep consistent with the cash register and price bid query terminal;
5. Facilitate the unified management of the headquarters, effectively monitor and reduce management loopholes;
6. Effectively reduce human, material, management costs and other variable costs;
7. Facilitate the completion of online and offline integrated operation;
8. Improve the store image, customer satisfaction, and social credibility;
Basic parameters
2.4G version specifications
Communication frequency 2.403ghz-2.483ghz ism microwave section
Communication rate 2Mbps
RF power 0dbm
Update time: 3-20 seconds / time (batch update is supported)
Communication distance 30 meters (depending on the environment)
Power consumption < 2W
WiFi version specification parameters
Communication frequency 2.403ghz-2.483ghz ism microwave section
Communication rate 54Mbps
Protocol standard 802.11b/g/n wireless standard
Update time: 20 seconds / time (Concurrent update is supported)
Communication distance 30 meters (depending on the environment)
Electrical properties
Ultra thin disposable battery, 3V, 500mah
Service life: 3 years (update 4 times a day)