The brand power of power steel rod manufacturers is mainly reflected in the consumer's sense of identity with the brand value, many power steel rod manufacturers feel that the brand has no sales force, just a little product image effect, the reason is here, these power steel rod manufacturers will use a variety of elements of the market combination, and do not aggregate to the value core of a brand, but only take care of the immediate interests, ignore the brand value concept, as long as the product can be sold, this destructive promotion and myopia marketing behavior, not only detrimental to the play of brand power, And there is a certain amount of nuisance.

Power steel rod manufacturers want to make the brand power in all stages of the manufacturer can play a role, in all stages can adhere to the brand value, whether the product quality stage or the quality communication stage, the brand identity stage, the dependence stage, can have a core idea, power steel rod manufacturers do not have this core, all even if it is a measure, it is impossible to see the appearance of brand power.