* InstAD(In-Store Advertising Player) is used for delivering visual
messages at point-of-purchase, or at any other public venue.

* InstAD delivers what advertisers are looking for today: fine-grained
targeting, consumer attention, accountability and Return on Investment.

* InstAD is the result of convergence between the information technology, electronic display devices and media.

* Having emerged in the 90s, InstAD market segment has been growing at an accelerating rate. According to experts, it will continue to expand
rapidly in the foreseeable future as it makes mass communications more
effective than ever before.

* The driving force behind the rapid growth of in-store AD is an acute
market demand for a means of communication that delivers more accurate targeting and higher efficiency than traditional media.