Our Mission is to be the best outfitter of boating-related product and gear for recreation on the water that provide outstanding value to every Customer.

We are committed to providing the best possible Customer experience, so that each and every Customer regards us as an outstanding company and rewards us with their business. We provide an open, supportive, challenging, team-oriented environment where our Associates can achieve job satisfaction, professional and personal growth.

We achieve financial returns for the benefit of our Associates, Customers and Shareholders. We work to conserve marine resources, reduce our impact on the environment, and promote boating.