A club, society or association consists of a group of people who have a common purpose or interest, ie. golf, night clubbing, yachting, tennis, etc. A person is usually proud of being a member of his or her particular club. A quality plastic membership card will help strengthen that link and assist in retaining and promoting the active interest between the member, the club, and other members of the club.

The annual issue of a plastic card can be a distinct asset in stimulating a prompt response when annual subscription renewals are due. A plastic membership card is also of value in protecting the interests of a club. Cards can be manually checked, or, if magnetically encoded, automatically checked on entry or other relevant location. This assists in precluding non-members from using facilities for which they have made no contribution.